Dallas SEO must be specific to Dallas, Texas in order to rank on Google’s first page of results. But how do you master Dallas SEO? We’ll show you.
If you’ve come here, we assume you know of the importance of SEO and maybe know a thing or two about how to optimize a website. But in case you don’t, we’ll go into that later on in this article. For now, let’s jump right in.
Dallas SEO Starts with Local SEO
So, you want to rank for a Dallas-based business or something related to Dallas? Well, welcome to the wide (but focused) world of Local SEO. Although our focus in this article is on Dallas SEO, it all starts with Local SEO.
What is Local SEO?
Local SEO is how businesses rank on the first page of Google for queries such as “burger restaurants near me” or for more specific queries with the location named.
SEO is Search Engine Optimization. You start with SEO for any website you’re hoping potential customers, or leads, will visit. But there are some additional factors to push you over the hump when it comes to local search.
You can think of it this way: SEO–>Local SEO. Really, Local SEO implies that SEO best practices are being implemented as a foundation and that Local SEO tactics are being used as an additional layer.
How Does Local SEO Differ from Normal SEO?
It doesn’t differ, in that normal SEO doesn’t conflict with Local SEO. But there are tactics and implementations specific to Local SEO that don’t have much application in the broader SEO world.
Here are some examples:
- Embedded maps on a contact page actually help Google understand that you’re a local business
- References to the city and certain icons associated with the city, which Google calls “entities,” help tie your website to your location
- Claiming and verifying your Google My Business profile can give you a major leg up in establishing you as a local business
These are just a few ways, of which there are many more, to crush your Local SEO game.
Does This Mean I Can Just Ignore Regular SEO?
Please don’t! SEO is vital to telling Google what your website is about, what your business specializes in, and how authoritative you are in your field. All of this works in tandem with local recognition by Google so that you’re served up right at the top for queries that matter to your customers.
What Is Unique About Dallas SEO?
Like Texas, Dallas is proud of its unique culture and distinctive feel. But how does this affect your Local SEO practice? You might be surprised by how much it can matter.
Sorting the Dallas Suburbs
Your business may be in Highland Park, which is its own beast and not even technically “Dallas” but instead part of the “Park Cities.” Knowing these minor differences help you pull out keywords and signals to use to let Google–and your visitors–know exactly where you’re located and that you’re part of your community.
Links: Dallas SEO Edition
Backlinks are absolutely vital for SEO. Links tell Google who trusts your site and believes you offer value, which in turn means Google will place value on your website. You want high quality links from reputable websites in your industry, field, niche, and specialty. Subject matters, because those websites have their own specific authority to pass onto you.
But you need local backlinks too! Why? Well, if normal backlinks indicate subject, local backlinks help define your location. Even better is if you have local backlinks within the right subject relevant to your business. What a combo!
Respect for Dallas Legends
We talked a little about “entities” earlier. Think of entities like synonyms or second cousins to your focus keyword. For instance, Tom Hanks would have related entities of Cast Away and Oscar Winner. In that instance, it helps tell Google that you mean Tom Hanks the actor and not a random Tom Hanks with the same name.
Well, you have to remember that there are multiple Dallas-named cities in the United States. Referencing local landmarks, like Reunion Tower, or even sports teams, like the Dallas Mavericks, help narrow down the possibilities.
The Power of SEO
Search Engine Optimization is by far the most affordable way to achieve marketing goals. Not that it’s free, but every dollar just goes a little further.
Keep an eye out for future articles where we’ll detail the benefits of SEO, but in the meantime, check out these articles.
- Moz: The Beginner’s Guide to SEO
- Search Engine Land: What Is SEO / Search Engine Optimization?
- AHrefs: What is SEO? Search Engine Optimization Explained
Outsourcing Your Dallas SEO
You can certainly handle all of the SEO responsibilities for your website and web presence alone without spending a dime. But it does take time to learn, implement, analyze, test, revise, and so on. Time is money, so it makes sense that you might want to outsource your SEO. Luckily, there are many good options for SEO and Digital Marketing agencies out there from which to choose.
Do I Need to Hire a Dallas Agency?
No, you don’t need to hire a Dallas-based agency. Technically, anyone in the world should understand the importance of Local SEO and a professional SEO should know how to drill down and tailor their efforts to the home city of their client.
But if you hire a Dallas SEO agency, they won’t have to do any homework on your city. They’ll already know it intimately.
What’s the Best Cheap Dallas SEO agency?
There’s a saying: “cheap or good, pick one.” This doesn’t necessarily have to be true, though. There are the rare diamonds in the rough who cut their prices in order to expand their opportunities, or maybe an affordable agency just believes in charging reasonable rates.
We’d love to suggest one or two, but we’re a little biased. Just remember that cheap and good aren’t always exclusive terms. Paying more for the same SEO service won’t automatically get you better results.
We hope you walk away with this article with a better grasp of what Dallas SEO is and how it works, as well as the importance of Local SEO.
Of course, if you need help, don’t hesitate to get in touch with us. We offer affordable rates for small businesses, which is our specialty. We’ll even give you a no-obligation FREE consultation!